BBB is the authority on trust in the marketplace.  BBB sets and upholds high standards for ethical marketplace behavior.  BBB accreditation is a coveted honor earned by elite businesses and charities.  BBB is the preeminent resource to turn to for objective, unbiased information on businesses and charities.  Our free BBB Reliability Reports and BBB Wise Giving Reports help you make the right purchasing or donation decision.  BBB is also a significant distributor of consumer and business education information and tips and alerts about marketplace scams.  And BBB offers dispute resolution programs for consumers and businesses when there is difference in viewpoints.